General

Results summary

An overview of all of the results found for a given project. Aside from showing the total number of mentions, their sentiment, and their source share, it shows how the results have shifted compared to the previous period. Sentiment detection is based on the proprietary algorithm provided by SentiOne.

What does x% up and down mean? The up and down percentages presented below the results reflect a growth or decrease in number of mentions compared to the previous period. This means that if you see the data of the past 12 months, it is compared to the previous 12 months’ data.

Results comparison

Compares results from different projects by many factors, including, among others, number of mentions, total reach, Brand Health Index and Engagement Rate. Aside from showing also the total number of mentions, their sentiment and their source share, it shows how the results have shifted compared to the previous period.

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How is the "Ranking" determined?

Ranking is the indicator reflecting the position of the brand compared to other projects in the table. The project's ranking is calculated based on data regarding reach, total number of mentions, Brand Health Index and Engagement Rate.

Ranking is determined using following algorithm (project reach / highest reach from all projects) x 3 + (number of project mentions / highest number of mentions from all projects) x 2 + (project Brand Health Index / highest Brand Health Index from all projects) x 2 + (project Engagement Rate / highest Engagement Rate from all projects) x 1

Mentions in time

Shows the number of mentions a topic has received over time.

All mentions list

Shows the list of all results for a given project and chosen period of time.

Buzz comparison

Shows the ratio between the number of mentions for two or more projects.

Image gallery

Shows the most recent images found within a given project.

Social stream

Shows a real-time stream of mentions for a given project. Updated automatically once new mentions appear.

Anomaly strength in time

Shows the number of standard deviations from the average number of mentions.

Anomalies in time

Shows the real time volume of anomalies and the threshold indicating a potential crisis.

Mentions in time by tags

Shows the number of mentions in time, divided by tags. Tags can be assigned to the results in the Mentions section.

Tags share

Shows the share of tags in a given project. Tags can be assigned to the results in the Mentions section.

Top-of-mind awareness

Shows the brand's positioning against the competition in terms of reach and positive reception of the brand by consumers. Top-of-mind helps to understand how aware of your brand the consumer is. It refers to a brand being first in customers' minds when thinking of a particular industry or category.