Owned Media

:large-orange-diamond: Reach and impressions in time

:small-orange-diamond: Views shows the number of times any content (posts, stories, check-ins, ads and more) from your page or about your page entered a person's screen.
:small-orange-diamond: Reach (unique views) shows the number of people who had any content from your page or about your page enter their screen.

:point-right: Organic reach represents unpaid distribution, paid reach represents ads, and viral represents social information which displays when a person's friend interacted with your page, post or story.

:grey-exclamation: Please note that due to Facebook API limitations, the following data is presented in accordance with the UTC-8 time zone. Stats are available only for Facebook and Instagram authorized profiles.

:large-orange-diamond: Reach and impressions summary

:small-orange-diamond: Views shows the number of times any content (posts, stories, check-ins, ads and more) from your page or about your page entered a person's screen.
:small-orange-diamond: Reach (unique views) shows the number of people who had any content from your page or about your page enter their screen.

:point-right: Organic reach represents unpaid distribution, paid reach represents ads, and viral represents social information which displays when a person's friend interacted with your page, post or story.

:grey-exclamation: Please note that due to Facebook API limitations, the following data is presented in accordance with the UTC-8 time zone. Stats are available only for Facebook and Instagram authorized profiles.

:large-orange-diamond: Followers in time

Shows how the total number of the followers changed over selected time period. Stats available only for Facebook and Instagram authorized profiles.
:grey-exclamation: Please note that for Instagram profiles you can analyze data from last 30 days only.

:large-orange-diamond: Followers change in time

Shows the growths and decreases in number of the followers over selected time period (e.g. +20 adds :arrow-up:, -3 removes :arrow-down:). Stats available only for Facebook and Instagram authorized profiles.
:grey-exclamation: Please note that for Instagram profiles you can analyze data from last 30 days only.

:large-orange-diamond: Followers summary

Shows the total number of followers for selected time period, as well as change comparing to previous period and date of the biggest growth/decrease in number of followers. Stats available only for Facebook and Instagram authorized profiles.
:grey-exclamation: Please note that for Instagram profiles you can analyze data from last 30 days only.

:large-orange-diamond: Ideal Customer Profile

Shows the attributes of your typical customer based on the quantitative data of the page fans. Widget presents statistics for the most common groups in a given category, e.g. the most frequently appearing age among your followers.

Customer attributes include:
:small-orange-diamond: Age (and its percentage share in the total audience)
:small-orange-diamond: Gender (and its percentage share in the total audience)
:small-orange-diamond: Countries (and the number of fans from those countries)
:small-orange-diamond: Cities (and the number of fans from those cities)
:small-orange-diamond: Languages (and the number of fans speaking those languages)