Engagement Rate

What is Engagement Rate?

It's a metric used to assess the average number of interactions the content receives per follower. It helps in relative comparison of mentions from different channels and sources. Use it to

• find your best & worst performing posts
• compare the engagement you generate on different social media channels
• compare your results to competitors
• evaluate influencers

How the Engagement Rate is calculated?

The formula is following:
Engagement Rate = interactions * 100% / number of followers

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Hint!

Formula changes a bit for different social media platforms

• Facebook: (reactions + comments + shares) * 100% / number of followers
• Instagram: (likes + comments) * 100% / number of followers
• Twitter: (likes + retweets) * 100% / number of followers
• TikTok: (likes + comments + shares) * 100% / number of followers

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Don't forget!

• Engagement Rate is a metric for social media posts if data about the author is available
• It works for Facebook posts and Tweets one year back, and Instagram posts created after 10.03.2022

Why the Engagement Rate value has changed on the same post?

As SentiOne is refreshing the collected data, especially for new posts it may happen that Engagement Rate will change, for example when more people like or comment the post.

What is a good Engagement Rate?

The Engagement Rate differs from source to source. Benchmarks are higher on Instagram, lower on Facebook and the lowest on Twitter. Please also take into consideration that:

• accounts with fewer followers tend to get higher Engagement Rate, while huge accounts may struggle to maintain good engagement
• if you get more followers, your Engagement Rate may drop a bit

SentiOne assesses average/good Engagement Rate as:

• 0.5-2% on Facebook
• 1-3.5% on Instagram
• 0.02-0.09% on Twitter
• 4-18% on TikTok